Lululemon created a lightweight breathable jacket that could be used for runs on cold days and eliminates the need for a heavy, bulky jacket. We created an immersive Facebook Carousel experience for the release of the Run for Cold jacket in the Lululemon winter collection. By guiding the audience through the why and how we created the jacket, the audience could spend more time discovering the nuances of the story behind the product. The experience included video, 360 pans of vast landscapes and imagery; inspiring our audience to get out and run, even on the coldest days.