Pailin Chongchitnant is a YouTube chef with 1.7 million subscribers that have been asking for a cookbook for years.

Helping her to design and creative direct this project was an amazing experience. She was open and receptive to the many suggestions for managing the wealth of information she wanted to convey, while still capturing the heart and soul of Thai cuisine. It was part cookbook and part text book. 

This project took a year to complete and although she was going to self-publish at first it ultimately got picked up by Appetite Books which is a subsidiary of Penguin/Random House and is now being distributed world-wide. 

This book is now in it’s fifth printing and has won silver Taste Canada Award in the Cultural Cookbooks category.

Credits:

Creative Direction / Design - Craig Lam
Writer - Pailin Chongchitnant
Photography - David Tam / Art Chongchitnant
Publisher - Appetite by Penguin Random House