Los Beans Coffee company required a rebrand to bring a distinctive character in a highly competitive market. After a research and strategy session with the company's staff and founders, the logo was created paying homage to their Mexican routes through the dahlia pattern and their industry changing practices led to the use of fire as a symbol of their roasting revolution.

The brand guidelines gave them the flexibility they needed and a piece of work that they were proud to show off, to help tell their story. The complete rebrand included logo / brand standards / point of purchase / photography and a website that was mobile friendly and integrated e-commerce to bring them into the future.

Other assets such as coffee bags, display stands, trade-show tents, and stationery were also created.

Credits:

Creative Direction / Design - Craig Lam
Copywriting - Cam Spires
Photography - David Tam
Website Design - Matt Corstophine
Website Development - Clay Pika (Thetis Media)