This was an exciting challenge to update a classic brand that everyone is familiar with. We were tasked to rebrand the mark and update the brand guidelines to be more contemporary, easy to ready and approachable. We used the scratch motion along with a soft, bold and legible font to create the identity. This was then carried out to all applications including how to apply the mark to the scratch tickets.

It was tricky since all the scratch cards are different and we had little control over what the design of the game looked like. We finally solved the puzzle and helped put some priority areas where the identity, mark and price were layed out.

Credits:

Creative Direction - Nick Richards
Design - Craig Lam
Copywriting - Kate Roland